Area: Decisions, Operations & Technology Management
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
When Surge Pricing Comes to the Supermarket
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Your Chinese Supplier Pollutes – It Dents Your Stock Price?
The market penalizes customers’ shares more than those of the polluter