Area: Marketing
Good Information Alone Won’t Drive Financial Well-Being
A review of academic research finds the path to saving more and spending less often involves emotional prompts
Happiness and Living in the Moment: Westerners Haven’t Quite Put Them Together Yet
Asians, more than Americans and Europeans, make a point of experiencing joy in the short term
Helping People Make Wise Decisions for Retirement Income
Nudges, long aimed at saving behavior, are needed for people converting a nest egg into income
How Loyalty Programs Might Become More Profitable
Target customers with easy access to a competitor?
How Fake Customer Reviews on Amazon Distort Markets
Shoppers’ highly imperfect understanding of the problem leads to poor buying decisions
How Many Pairs of Sandals Would You Look at Online?
On your phone, about 20. How retailers can best harvest sales from those glances
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
In Some Industries, Are Corporate Combinations Actually Good for Consumers?
A model focuses on startups that, while developing innovative products, seek a lucrative buyout
Instilling Ownership Feelings Leads to Greater Care of Common Resources
Research could assist stewardship of public lands
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Our Flawed Pursuit of Happiness — and How to Get It Right
New approaches to spending and time-management examine how our actions do or don’t influence our level of satisfaction
People Pay for the Right to Bid — and Then Overbid
Bidders sacrifice a better price to avoid ending up with nothing
Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue
It’s less successful at curbing consumption so buyers shop outside the city
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular