Area: Marketing
People Pay for the Right to Bid — and Then Overbid
Bidders sacrifice a better price to avoid ending up with nothing
As Tipping Booms Online, How Can Platforms Maximize Their Take?
A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet
Small businesses hit particularly hard when Apple made it easy to opt out of app tracking
Streaming Platforms’ Exclusive Grip on Shows Is One of Modern Life’s Great Annoyances, But Things Could Be Worse
Absent these deals, smaller studios and streamers would suffer, TV might be less entertaining — and costlier
As States Permitted Online Sports Gambling, Citizens’ Personal Financial Health Suffered
Half a trillion dollars wagered — and counting
How Fake Customer Reviews on Amazon Distort Markets
Shoppers’ highly imperfect understanding of the problem leads to poor buying decisions