Area: Marketing

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Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

Illustration of binoculars Research Brief / Marketing

When Does the Future Begin?

Believing it arrives sooner leads people to, well, prepare for it

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

 
 
 
 
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