Topic: Advertising
How to — and How Not to — Message Older Americans
Practitioners often ignore decades of progress in understanding what works
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Middlemen: Matchmakers or Sources of Strategic Information?
Probing that question using a database of for-sale-by-owner home listings
Monetizing TV Content: What Binge Watchers Will and Won’t Do
Fandom doesn’t mean blindly following a franchise wherever it ventures or being a vocal cheerleader
Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Origin Story of Products: To Consumers, How Big a Team Seems Right?
Buyers value team over individual effort but are sensitive to invention-by-committee
Political and Charitable Giving: One Rises, the Other Falls
In an election year, that’s bad news for organizations like the American Red Cross
Post-Dobbs, Abortion Views Seem Unchanged — with One Exception
Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular
Sales Promotions Influence People Beyond Purchasing Decisions
Exposure to discounts makes people impatient
Search Fatigue: Online Shoppers Grow Weary, Take a Break
A shopping session may unfold over a period of weeks, not minutes
That Online Hotel Review You Wrote? It Matters
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
The Limited Payoff in Auto Insurance Advertising
Ads aimed at brand awareness are shown to be more effective
The Long History of Middlemen Earning a Lucrative, Fixed Commission
Ad agencies’ 15% fee lasted 100 years longer than it might have