Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere
Behavioral nudges reduced doctors’ overprescribing and overtesting of older patients
Adding a car breathalyzer to existing penalties could substantially discourage drunken driving
A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online
A surer path to contentedness might be believing one possesses empathy, even if one doesn’t
And recall of the source affects how we interpret information — and how we might act upon it
The difficulties of study design in a braggy culture where few readily admit to bragging
A growing body of research questions the value of the nod, eye contact, ‘mm-hmm’ and ‘uh-huh’
But correcting this misperception doesn’t necessarily boost applications
A primer for researchers on use of smartphone location data offers a glimpse of how we’re watched