Topic: Behavioral Decision Making

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

Illustration of a manga cartoon Research Brief / Consumer Behavior

What’s in Your Social Media Feed?

On anime sites, what one’s friends are watching is the most persuasive prompt to engage

Strawberry doughnut with sprinkles Research Brief / Behavioral Decision Making

When a Mistake Isn’t

Decision making research may sometimes rush to judgment

Dusty wine bottles on a rack Feature / Behavioral Decision Making

When Delayed Gratification Backfires

A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience

Illustration of binoculars Research Brief / Marketing

When Does the Future Begin?

Believing it arrives sooner leads people to, well, prepare for it

Angela merkel Research Brief / COVID-19

Who Loves a Leader in a Lockdown?

Not the people who see coronavirus as an unpredictable threat

Five illustrated figures interact with coffee and snacks Research Brief / Cultural History

Why Can’t We All Get Along? On Some Things, We Do

The narrative of a growing cultural divide, while partly true, conceals a more nuanced picture

Woman walking through a courtyard Research Brief / Gender

Women Are Likelier to Drop Out after Early Political Loss

But the “persistence gap” in seeking elective office narrows with experience

Group of people standing in a circle with their hands in the middle while smiling Research Brief / Workplace

Workplace Empowerment Can Alter One’s View of Societal Authority

Chinese garment workers and U.S. university employees, worlds apart, react similarly when allowed a bit of self-determination

Laptop with a calendar Research Brief / Time Management

You’ll Be Interrupted — Why Not Plan for It?

A team of researchers weighs contingent planning against traditional time management