Topic: Consumer Behavior

Title (A-Z) Title (Z-A) Latest Oldest
Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

Research Brief / Banking

A Quiet Expansion of Deposit Insurance Could Disrupt U.S. Banking

Seen as a backstop to small- and midsized banks, the program, allowing insurance in multiples of $250,000, alters banking’s risk calculus

Illustration of a hand holding a bidding panel and a house. Research Brief / Consumer Behavior

People Pay for the Right to Bid — and Then Overbid

Bidders sacrifice a better price to avoid ending up with nothing

A woman shops in the shoe aisle at a department store in New York City Research Brief / Supply Chain

If Shoe Shoppers Will Accept a Half-Size Difference, How Should Merchants Adjust Inventory?

Carrying fewer pairs of some sizes could be a potential profit booster for boutiques

Vector logo of a clock flowing into dollar symbol Research Brief / Retail

Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?

A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair

A glass jar filled with change and dollar bills with a white label that reads "tips." Research Brief / Consumer Behavior

As Tipping Booms Online, How Can Platforms Maximize Their Take?

A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online

Blue megaphones in a row with one of them is in orange color on blue background. Research Brief / Behavioral Decision Making

Those Offering Opinions Are Better Remembered Than Those Uttering Facts

And recall of the source affects how we interpret information — and how we might act upon it

An illustration of an Adderall pill Research Brief / Bias

We Think Illegal Products Are More Effective

Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

A man and woman play chess while a crowd watches Feature / Bias

Unflattering Facts Don’t Dent Positive Self-Assessments 

People rate selves better than average, even faced with objective data to the contrary

Aisle with merchandise at a hardware store. Research Brief / Retail

Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement

Lots of web searches for laminate flooring? Move it closer to the storefront

Grogu and The Mandalorian in a still from the Disney+ show. Research Brief / Economics

Streaming Platforms’ Exclusive Grip on Shows Is One of Modern Life’s Great Annoyances, But Things Could Be Worse

Absent these deals, smaller studios and streamers would suffer, TV might be less entertaining — and costlier

Green dollar sign on stock market chart background Research Brief / Taxes

The Hidden Cost of Raising Corporate Taxes

Consumer spending falls — and vulnerable families take the biggest hit

Aerial view of rush hour in city crosswalk. Feature / Data Analytics

We’re All Being Tracked. What Can We Learn From It?

A primer for researchers on use of smartphone location data offers a glimpse of how we’re watched

Folding rule measuring tool. Research Brief / Risk Management

Change a Unit of Measurement and Watch People Magnify Uncertainties

How many cans of beer — or six packs or cases — will your party guests consume?

 
 
 
 
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