Topic: Consumer Behavior
Want To Elicit User-Generated Content? Try User-Generated Rewards
Recognition by peers leads to longer, more thoughtful online reviews and discussion threads
We Hate Crowds, But Fail to Strategize on Avoiding Them
When might most other people choose to visit the bank?
We Think Illegal Products Are More Effective
Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.
We’re All Being Tracked. What Can We Learn From It?
A primer for researchers on use of smartphone location data offers a glimpse of how we’re watched
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
What Drives Engagement in $116 Billion Mobile Gaming Industry
Novelty and social connection boost time spent playing
What’s Behind the Consumer Preference for the Middle Ground
Capturing how decisions are driven by a habitual preference for moderation
What’s in Your Social Media Feed?
On anime sites, what one’s friends are watching is the most persuasive prompt to engage
When Delayed Gratification Backfires
A self-imposed quest for a perfect time to enjoy an indulgence often means missing out on actually having a good experience
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
When Surge Pricing Comes to the Supermarket
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
Why Kickstarter Funders Quickly Kick in the Last 5 Percent
Research shows that people have a sincere desire to see projects take flight