The ubiquitous community-wide customer rating is the biggest pull in helping us pick a movie or show
Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?
Reviews that explicitly talk about objective quality assessments are well received
Consumers’ comments on TripAdvisor are substitutes for traditional ad spending
If there are only six left, I guess I won’t be buying a dozen
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Companies that take longer than expected to announce results may be buying time for accounting tricks
A model improves on-time performance and yields more repeat business
Complexity and a failure to boost platform revenue were culprits
Cards redeemable only at a favorite store beat adding a second, less-loved retailer
Phony posts are largely very short-term campaigns
A shopping session may unfold over a period of weeks, not minutes
Putting the onus on retailers, rather than shoppers, works better
Most sellers do one or the other, but giving shoppers both might lift sales
A test was 93% accurate; more efficient than analyzing reviews