Topic: Gender

Two different mocked up advertisements for a bank. Research Brief / Marketing

Ads Using Personalized Tracking Raised Privacy Concerns. The Substitute Isn’t Problem-Free

The spots, aimed at demographic groups, can feel like stereotyping, even discriminatory

Twin brothers sitting on sofa, facing each other, smiling Research Brief / Startups

That Silicon Valley Founder Reminds Me of His VC!

Warning: Opting to fund one’s look-alike leads to lower returns