Topic: Nudges
As Few as Three Options Can Be Too Many for Online Shoppers
A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers
Wealth Building Behavioral Trait Holds Up in Large-Scale Study
Feeling connected to — not estranged from — our older self is associated with savings and other helpful present-day behaviors
Nudging Teachers, in a Large Field Study, Marginally Boosted Student Math Performance
Fifteen nudges tried out across 140,000 teachers and some 3 million students
Those Offering Opinions Are Better Remembered Than Those Uttering Facts
And recall of the source affects how we interpret information — and how we might act upon it
We Think Illegal Products Are More Effective
Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.
Workers Increasingly Can Tap Earnings Throughout the Week, No Waiting for Payday
Programs make it easier to hire and retain workers; the convenience is typically not free
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
Out of the Blue, a Colon Cancer Screening Kit Arrives
That approach, closer to an opt-out, beat three nudges, or opt-ins at encouraging younger people to get tested
The Listening Gap: Speakers Assume They’re Heard, the Spoken-To Often Feign Attentiveness
A growing body of research questions the value of the nod, eye contact, ‘mm-hmm’ and ‘uh-huh’
As AI Advances, Tools to Connect to Your Future Self Grow More Vivid and Useful
Digital twins, 30 years your senior, help weigh today’s big decisions
Simple Prompts Reduce Common Fear of Social Security ‘Going Broke’
Reminding people that payroll taxes will keep flowing in — even after the trust funds hit zero — helps them understand benefits won’t disappear
Beyond One-Size-Fits-All Nudges
Messages tailored to past vaccination behavior can meaningfully boost uptake for some
Household Waste Reduction Gets a Lot of Study — But Institutional Settings Are the Bigger Opportunities
Growing tension between behavioral research focused on the individual and the study of societal systems