Topic: Sales

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Shopper looks at an online shopping checkout form surrounded by many delivery boxes Forecast / E-commerce

How Tax Collections From Online Sales Rose

Putting the onus on retailers, rather than shoppers, works better

Research Brief / Competition

Quantifying the Benefits of Legally Cooperating with Competitors

Sales forecasting improves markedly as firms participate in standard setting organizations

Research Brief / Supply Chain

Dealers Might Not Profit from Soaring Used-Car Prices

Lenders and private-party sellers constrain a seeming windfall

A man tests a phone from a display in a store Research Brief / Supply Chain

Offering Free Upgrades Early to Manage Inventory and Boost Profit

Waiting until one product model runs out can be a costly mistake

Shopping cart with digital display. Research Brief / Sales

How Loyalty Programs Might Become More Profitable

Target customers with easy access to a competitor?

A pile of glittery gold stars on the left of the frame and in the center a yellow star Research Brief / Sales

Online Reviews: Should Sellers Show All or a Subset Relevant to You?

Most sellers do one or the other, but giving shoppers both might lift sales

Split screen of fake lemon on the left and real lemon on the right. Research Brief / E-commerce

To Spot Fake Online Reviews, Target the Reviewers

A test was 93% accurate; more efficient than analyzing reviews

A woman with long hair hangs up a for sale sign Research Question / Real Estate

Middlemen: Matchmakers or Sources of Strategic Information?

Probing that question using a database of for-sale-by-owner home listings

A dark blue maze with a white arrow that shows the way out all against a light blue background. Research Brief / Consumer Behavior

Proposed: Give Consumers on Amazon a Direct Line to Small Business Products

Third-party sellers would gain; consumers might pay more but increase control of products display

Handmade leather sandals, isolated on white background. Research Brief / E-commerce

How Many Pairs of Sandals Would You Look at Online?

On your phone, about 20. How retailers can best harvest sales from those glances