Reviews that explicitly talk about objective quality assessments are well received
Most sellers do one or the other, but giving shoppers both might lift sales
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?
It’s less successful at curbing consumption so buyers shop outside the city
Sales forecasting improves markedly as firms participate in standard setting organizations
Alibaba finds a fresh twist on an old-school store is an effective marketing tool
Exposure to discounts makes people impatient
A shopping session may unfold over a period of weeks, not minutes
Washington state data: Profits higher, prices lower at multi-store firms
A test was 93% accurate; more efficient than analyzing reviews
Complexity and a failure to boost platform revenue were culprits