Topic: Sales
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews
Website Search Data Suggests Profitably Reconfiguring In-Store Product Placement
Lots of web searches for laminate flooring? Move it closer to the storefront
When Exchange Rates Move, U.S. Companies Feel It — Even More Than Previously Thought
Firm-specific export data enables researchers to potentially solve a puzzle in economics
Why the Online Ad World Abandoned Soft-Floor Auctions
Complexity and a failure to boost platform revenue were culprits