Reza Ahmadi

Professor of Decisions, Operations, and Technology Management; George Robbins Chair in Management


Reza Ahmadi’s research on pricing and contracting issues in the presence of gray markets was one of the earliest in this area of operations management. He is widely regarded for his research examining the practice of discounting prices in a B2B setting and is credited for developing a price-bargaining model that enhances pricing decisions in this arena. Theme park goers have Ahmadi to thank for helping to develop the Fast Pass concept, which manages the constant flow of customers through attractions.

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5 Articles

A nest thermostat on the wall reads 25 degrees Research Brief / Energy

Improving Utility Calculations on Energy Demand to Reduce Costs

Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions

Illustration of car outline made of parts Research Brief / Manufacturing

Mass Customization Makes Forecasting Parts Purchases a Manufacturer’s Nightmare

A method that establishes a range of needs — and then tightens the range — works better

Closeup of microchips Research Brief / Pricing

Volume Discount? In the Chip Industry, Don’t Count on One

Semiconductor makers’ pricing is based not just on quantities ordered but also on “capacity rationing”

A city electrical blackout from above at night Research Brief / Energy

A More Efficient Way to Help Utilities Share the Inconvenience of Power Outages

This model could enable power companies to lower the cost of peak electricity

Illustration of a man reaching for cherries on top of a pile of math symbols Feature / Productivity

Picked All the Low-Hanging Fruit? Finding Opportunity in Mathematical Models

After management does its best, new analytical approaches take effectiveness up another notch