Kristen E. Duke
University of Toronto, Rotman School of Management
About
Topics
1 Articles
![](https://anderson-review.ucla.edu/wp-content/uploads/2022/01/AR-surcharge-thumb-760x570.jpg)
Why a Surcharge Can Alter Behavior Better than a Discount
Equal incentives perceived differently and can affect norms
Equal incentives perceived differently and can affect norms