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Topic: Strategy

Several people look down at their phones while waiting outside at an airport passenger loading zone Research Brief / Pricing

A Proposal to Improve Surge Pricing

Reduce fares in adjacent areas to draw more drivers to where demand is high

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Illustration of hands holding paddles with thumbs up or down Research Brief / Nudges

When Feedback Backfires and When It Works

Over- or underperformer? Responses vary widely

An overhead view of cars waiting in line for vaccine distribution Research Brief / COVID-19

In COVID-19, Should the Logistics Tail Have Wagged the Vaccine Dog?

Balancing vaccine efficacy against need to quickly inoculate more people

An angled shot of the U.S. Federal Reserve building Research Brief / Banking

When the Fed Taps the Brakes, Not All Banks Slow Down

Some lenders’ balance sheets are less affected by a rising federal funds rate

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Emma Gonzalez speaking a podium for a March For Our Lives event Research Brief / Politics

The Odd History of Gun Legislation Following Mass Shootings

GOP legislatures often made firearm laws looser after infamous events

A full stocked grocery store yogurt section Research Brief / Pricing

Smaller Grocery Chains Exclude Products as Negotiating Ploy

Tactic partially makes up for lesser clout with suppliers

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

Eleven political ads are laid side by side and display various French politicians Research Brief / Politics

Voters Often Opt for Candidate They Expect to Win

The bandwagon effect boosts the top vote-getter in preliminary rounds

Two individuals working in a factory assembly line Research Brief / Manufacturing

Should Manufacturers Use Formal Procedures to Evaluate Alternative Materials?

Methods that weight efficacy, toxicity and cost improve understanding but provide no easy answers

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Overlooking stock trading desks Research Brief / Workplace

How Organizational Hierarchy Hinders a Platform Aimed at Worker Collaboration

NASA employees engaged when it was clear their bosses were on board

People packing boxes Research Brief / Behavioral Economics

Applying Behavioral Economics to Supply Chain Decisions

B2B relationships aren't the rational arena classic theories would suggest

Angela merkel Research Brief / COVID-19

Who Loves a Leader in a Lockdown?

Not the people who see coronavirus as an unpredictable threat

Three female engineers Feature / Strategy

STEM Careers: Accelerating Women’s Progress

How to build confidence with recognition incentives