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Topic: Behavioral Economics

Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Illustration of hands holding paddles with thumbs up or down Research Brief / Nudges

When Feedback Backfires and When It Works

Over- or underperformer? Responses vary widely

Crushed and stacked plastic bottles ready to be recycled Research Brief / Sustainability

Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste

1.8 million tons of PET plastic bottles end in landfills annually

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Doctor reading through paperwork Feature / Nudges

Replicating a Successful Nudge in Health Care: Advice for Skeptics

How it often goes wrong and key observations for effective strategies

A person crossing the street and holding three Gucci shopping bags Research Brief / Nudges

Does Spending Mean You’re Wealthy?

To many, yes, and that belief leads to lower levels of financial well-being

Eleven political ads are laid side by side and display various French politicians Research Brief / Politics

Voters Often Opt for Candidate They Expect to Win

The bandwagon effect boosts the top vote-getter in preliminary rounds

Two workers in protective gear conducting drive-up COVID-19 testing Research Brief / COVID-19

Comprehensive COVID-19 Screening Would Pay for Itself Many Times Over

Reliable, widespread testing regimen could help jump-start economy

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Person pulling out 5 dollar bill from white envelope Feature / Behavioral Decision Making

Unwelcome Gift Message: ‘I Know You Need Money’

The same gift, with a message on saving the recipient time, is more welcome

Khasi Women holding vegetables and smiling Research Brief / Gender

Age-Old Cultural Norms Dictate Gender Roles Even Today

Looking beyond traditional explanations

A man using a laptop on his kitchen table Research Brief / Investing

Puncturing the Small-Investors-are-Bad-Investors Narrative

Individuals using the Robinhood trading app appear to beat the market

Anderson Review Monthly Quiz Oct 2020 Quiz

Snap Quiz — This Is for Extra Credit

Welcome to UCLA Anderson Review's quiz, in which we aim to extract business and life lessons from faculty research we cover each month.

View of a hurricane from space Research Brief / Behavioral Economics

Amid Unfounded ‘Hurricane Skepticism,’ Trump Voters Were Less Likely to Evacuate

Only after a Rush Limbaugh broadcast did evacuation rates diverge politically

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Store shelf full of Coke, Canadian Dry, Sprite and other sodas Research Brief / Taxes

Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue

It’s less successful at curbing consumption so buyers shop outside the city