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Topic: Consumer Behavior

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Crushed and stacked plastic bottles ready to be recycled Research Brief / Sustainability

Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste

1.8 million tons of PET plastic bottles end in landfills annually

A full stocked grocery store yogurt section Research Brief / Pricing

Smaller Grocery Chains Exclude Products as Negotiating Ploy

Tactic partially makes up for lesser clout with suppliers

Store shelf full of Coke, Canadian Dry, Sprite and other sodas Research Brief / Taxes

Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue

It’s less successful at curbing consumption so buyers shop outside the city

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

Row boat stranded on the beach at low tied Research Brief / Economy

The Relative Well-Being of Generations: An Explanation for Falling Interest Rates?

Doing worse than mom and dad is a drag on the entire economy

Strawberry doughnut with sprinkles Research Brief / Behavioral Decision Making

When a Mistake Isn’t

Decision making research may sometimes rush to judgment

Illustration of a calendar with 15th circled Research Brief / Behavioral Decision Making

Motivation to Begin or an Excuse to Slack Off?

Fresh-start dates can serve as either — it’s a two-way nudge

Chocolate truffles in a display case Research Brief / Consumer Behavior

How Much We Value Something Increases Our Patience

Delayed gratification isn’t just about willpower

Overview of a downtown city scape Research Brief / Unemployment

Consumer Spending and Jobless Data: a Peculiar Threshold

A 12-month high in local unemployment triggers savings behavior

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Illustration of a man water a plant while it grows Research Brief / Happiness

Patience Is a Virtue — Up to a Certain Point

The happiest people are moderately patient, not into extreme delayed gratification

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool