Power companies haven’t maximized the benefits of customers agreeing to short-term electricity interruptions
Most sellers do one or the other, but giving shoppers both might lift sales
Happy memories of life-stage transitions can be bittersweet
Novelty and social connection boost time spent playing
Does it come down to poor valuations or poor strategy?
Capturing how decisions are driven by a habitual preference for moderation
Behavior, other factors influence which improvements are effective
Pairing the mundane — hand washing, teeth brushing — with more engaging activities
We literally feel closer to someone we’re hearing via headphones
Target customers with easy access to a competitor?
Waiting until one product model runs out can be a costly mistake
Equal incentives perceived differently and can affect norms
When might most other people choose to visit the bank?
Ad agencies’ 15% fee lasted 100 years longer than it might have
A shopping session may unfold over a period of weeks, not minutes
Practitioners often ignore decades of progress in understanding what works