Magali Delmas
Professor of Management; Faculty Director, Impact@Anderson
About
Magali Delmas is a professor of management at the UCLA Anderson School of Management and the UCLA Institute of the Environment and Sustainability. She has written extensively on business and the natural environment, and The Green Bundle is part of her continuing research into effective communication strategies for promoting environmental action and developing green markets. Her work has been featured in the Washington Post, on NBC News and in other popular media. Delmas is also director of the UCLA Center for Corporate Environmental Performance.
Topics
9 Articles
Assessing Climate Disclosure as U.S. Drops Scope 3 Requirement
What emerges is a fragmented view of corporate contribution to global warming
Household Energy Efficiency: Not All Upgrades Are Created Equal
Behavior, other factors influence which improvements are effective
Organic Wines Prevail in an Analysis of French Wine Ratings
Standards vary and organics capture just 4% of world market
Like Checking the Weather: Air-Quality App Charts Local Pollution
Information helps users decide when, and whether, to venture outside or exercise
How to Make Sustainable Products More Appealing to Consumers
Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
Motivating Households in India to Reduce Energy Consumption
The same message that works with U.S. households is effective in the developing world
Green Initiatives — By Themselves — Won’t Boost Productivity
Environmentally conscious companies that also instill teamwork and quality enjoy higher output
Household Energy Conservation: Appeal to Cost Savings or Environmental and Health Impacts?
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline