Magali Delmas

Professor of Management; Faculty Director, Impact@Anderson

About

Magali Delmas is a professor of management at the UCLA Anderson School of Management and the UCLA Institute of the Environment and Sustainability. She has written extensively on business and the natural environment, and The Green Bundle is part of her continuing research into effective communication strategies for promoting environmental action and developing green markets. Her work has been featured in the Washington Post, on NBC News and in other popular media. Delmas is also director of the UCLA Center for Corporate Environmental Performance.

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7 Articles

A hand preparing to write on a blank paper Research Brief / Sustainability

Organic Wines Prevail in an Analysis of French Wine Ratings

Standards vary and organics capture just 4% of world market

Illustration of hands holding paddles with thumbs up or down Research Brief / Nudges

When Feedback Backfires and When It Works

Over- or underperformer? Responses vary widely

An industrial chimney emitting smoke Research Brief / Health Care

Like Checking the Weather: Air-Quality App Charts Local Pollution

Information helps users decide when, and whether, to venture outside or exercise

Book cover of The Green Bundle Book Review / Sustainability

How to Make Sustainable Products More Appealing to Consumers

Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold

Building facade with old air conditioners Research Brief / Energy

Motivating Households in India to Reduce Energy Consumption

The same message that works with U.S. households is effective in the developing world

Illustration of workers pedaling to power a computer Research Brief / Sustainability

Green Initiatives — By Themselves — Won’t Boost Productivity

Environmentally conscious companies that also instill teamwork and quality enjoy higher output

Silhouette of biker near a power plant with smoke stack Research Brief / Sustainability

Household Energy Conservation: Appeal to Cost Savings or Environmental and Health Impacts?

Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline