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![Silhouette of biker near a power plant with smoke stack](https://anderson-review.ucla.edu/wp-content/uploads/2017/09/AR-energy-conservation-hero-760x570.jpg)
Household Energy Conservation: Appeal to Cost Savings or Environmental and Health Impacts?
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline