Randolph E. Bucklin
Peter W. Mullin Chair in Management, Professor of Marketing
About
Randy Bucklin studies markets at the level of the individual consumer. His work is designed to aid companies as they make a wide range of marketing decisions about pricing, advertising, promotions and sales channels. His research originally looked at data culled from bar codes and focused on consumer packaged goods. Today, he focuses on internet marketing and advertising and utilizes clickstream data sources that track the browsing and purchasing behavior of consumers on the web in real time. Bucklin was recognized with the prestigious William F. O’Dell Award in 2015 and 2016.
Topics
2 Articles
Ditching Small Plastic Bottles — for Medium-Sized — Could Cut Waste
1.8 million tons of PET plastic bottles end in landfills annually
A Smaller Middle Class Means Less Variety on Grocery Shelves
Researchers compare income disparity by county to product availability