Area: Marketing

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability

Two columns of three different menu price plans for internet services. Research Brief / Nudges

A Common Marketing Nudge Can Foster Consumer Distrust

Placing an inferior ‘decoy’ option in a menu of choices can trigger people to take their business elsewhere

A dark blue maze with a white arrow that shows the way out all against a light blue background. Research Brief / Consumer Behavior

Proposed: Give Consumers on Amazon a Direct Line to Small Business Products

Third-party sellers would gain; consumers might pay more but increase control of products display