Topic: Sales
Is Anyone Happy about the College Textbook Market?
Buyers find the tomes heavy, costly and too frequently revised, while sellers might like to kill the used book market entirely
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received
Opaque Pricing: How Sellers Can Gather Data and Boost Revenue
Websites peddle unnamed hotels and even cities; would you pay to omit one from the list?