Topic: Marketing
Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
Middlemen: Matchmakers or Sources of Strategic Information?
Probing that question using a database of for-sale-by-owner home listings
Cancer-Screening Procrastination Can Be Deadly: a Nudge Lifts Compliance
At-home test for colorectal cancer delivered with a deadline
TV Ads are Cheaper for Advertisers with Seniority
T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King
Is Amazon’s Fake Review Response 94 Days Too Late?
Phony posts are largely very short-term campaigns
Carefully Crafted Messaging Boosts Uptake in Cancer Screening
Embedding psychological nudges in mail reminding people to get tested improves compliance
Did You Forget, or Never Know? How It Impacts Purchasing
A different decision tree is used when product information is forgotten, rather than just unknown
Americans Sacrifice $3.4 Trillion by Claiming Social Security Too Soon
Can nudges, tailored to personality traits, persuade retirees to wait?
Inventory Scarcity Messages in Online Retailing Can Backfire
If there are only six left, I guess I won’t be buying a dozen
Lies, Damned Lies and Statistics — and Data Visualization
How we interpret time-series data is dependent on the designer’s chosen format
Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps
Prerequisites are valued poorly in a series of six experiments
Online Reviews Sway Experiential Purchases Less Than Those of Material Products
Reviews that explicitly talk about objective quality assessments are well received
Fairness in the Allocation of Scarce Goods and Services
As alternative pricing schemes proliferate, researchers examine beliefs about their fairness