Magali Delmas proposes a “green bundle,” combining environmental good with product traits — quality, healthiness, performance, status — that have always sold
The link between environmental stability and cultural change explains why cultures evolve
Well-designed subsidies can help farmers and give consumers better food choices
Environmentally conscious companies that also instill teamwork and quality enjoy higher output
Field researchers constructed a model to subsidize essential goods for low-income communities in crisis, and profit in recovery
Research could assist stewardship of public lands
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline
The market penalizes customers’ shares more than those of the polluter