Ronald Alsop

Writer

About

Ron Alsop is a freelance writer, editor and public speaker. A longtime editor and senior writer for the Wall Street Journal, he currently writes the column Generation Work for the BBC. He is also the author of eight books, including The 18 Immutable Laws of Corporation Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, The Wall Street Journal Guide to Business Schools and his latest, The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace. Alsop works from San Diego.

Shelf of food and television Research Brief / Consumer Behavior

Examining the Difference Between Quality and Taste in Consumer Preferences

Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers