Ronald Alsop



Ron Alsop is a freelance writer, editor and public speaker. A longtime editor and senior writer for the Wall Street Journal, he currently writes the column Generation Work for the BBC. He is also the author of eight books, including The 18 Immutable Laws of Corporation Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset, The Wall Street Journal Guide to Business Schools and his latest, The Trophy Kids Grow Up: How the Millennial Generation Is Shaking Up the Workplace. Alsop works from San Diego.