Skip to Navigation Skip to Search Skip to Main Content Skip to Footer Links

Skip to the content

UCLA Anderson Review

Search for:

Topics

Popular Topics

Economics
Behavioral Economics
Behavioral Decision Making
Strategy
Management
Investing
Technology
Consumer Behavior
Public Policy
Health
Health Care
Pricing
Economy
Bias
Organizational Culture
Workplace
Innovation
Operations
Costs
Wellness
Stock Returns
Competition
Wealth Inequality
Supply Chain
Government
Politics
Markets
Social Responsibility

The Latest
Most Popular
Features
Research Briefs
Quizzes
The Forecast
Podcasts
News Coverage
All Topics

Accounting
Behavioral Decision Making
Decisions, Operations & Technology Management
Economics
Finance
Management and Organizations
Marketing
Strategy

Health Care
Nudges
Happiness
Workplace

About
Faculty Researchers
Contributors
Contact

Search for:

Ali Hortaçsu

University of Chicago and NBER

About

Topics

Behavioral Decision Making
Branding
Consumer Behavior
Economy
Markets

1 Articles

Research Brief / Advertising

The Limited Payoff in Auto Insurance Advertising

Ads aimed at brand awareness are shown to be more effective

UCLA Anderson
Faculty & Research
Contributors
Contact Us

For the News Media
UCLA Anderson Forecast
Anderson in the News
Faculty Directory
Faculty Expertise

Give
Directory
Portal
Library
UCLA
Feedback
Terms of Use
©The Regents of the University of California