Topic: Advertising

A pop-up that allows a user to turn off tracking on an app. Research Brief / Advertising

Barred From Stalking Us Across the Internet, Returns for Some Advertisers Plummet

Small businesses hit particularly hard when Apple made it easy to opt out of app tracking

Painting of dogs playing poker. Research Brief / Investing

Why the Stock Market Needs Gamblers

They counteract the impulses of two other market personality types

A woman with long hair hangs up a for sale sign Research Question / Real Estate

Middlemen: Matchmakers or Sources of Strategic Information?

Probing that question using a database of for-sale-by-owner home listings

A group of various pregnancy test lies on a table Research Brief / Politics

Post-Dobbs, Abortion Views Seem Unchanged — with One Exception

Bans with no exceptions for rape, incest or a mother’s health are increasingly unpopular

A view of a petrochemical plant at night Research Brief / Competition

Sunk Costs Work as Barrier to Exit

Firms endure losses in hopes of a turnaround

Research Brief / Advertising

TV Ads are Cheaper for Advertisers with Seniority

T-Mobile’s $22.1 million disadvantage to AT&T; Arby’s pays more than Burger King

Research Brief / Advertising

The Long History of Middlemen Earning a Lucrative, Fixed Commission

Ad agencies’ 15% fee lasted 100 years longer than it might have

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Four individuals sitting side by side at a dinner table, laughing and smiling Research Question / Nudges

How to — and How Not to — Message Older Americans

Practitioners often ignore decades of progress in understanding what works

Two hands holding a phone displaying a man on a video call Research Brief / Behavioral Economics

Good News or Bad, We Like to Experience It With a Friend

Less so when it’s really bad news

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Tom Wolf political lawn sign Research Brief / Behavioral Economics

Political and Charitable Giving: One Rises, the Other Falls

In an election year, that’s bad news for organizations like the American Red Cross

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Person looking at a computer screen Research Brief / E-commerce

That Online Hotel Review You Wrote? It Matters

Consumers’ comments on TripAdvisor are substitutes for traditional ad spending