Assistant Professor of Decisions, Operations and Technology Management
Francisco Castro’s work focuses on the operations and design of markets, with emphasis on their spatial and incentive aspects. Castro develops models that capture the fundamental aspects of markets, using solid and rigorous theory that lead to a better understanding of those markets, as well as to the discovery of new areas of application. Castro is particularly interested in the design of optimal pricing policies and contracts that can be used in digital marketplaces such as ride-hailing platforms.
A Matching Mechanism to Reduce Uber/Lyft Customer Wait, Improve Revenue
Queuing models aren’t simple but offer big potential service improvements
A Proposal to Improve Surge Pricing
Reduce fares in adjacent areas to draw more drivers to where demand is high