Francisco Castro

Assistant Professor of Decisions, Operations and Technology Management


Francisco Castro’s work focuses on the operations and design of markets, with emphasis on their spatial and incentive aspects. Castro develops models that capture the fundamental aspects of markets, using solid and rigorous theory that lead to a better understanding of those markets, as well as to the discovery of new areas of application. Castro is particularly interested in the design of optimal pricing policies and contracts that can be used in digital marketplaces such as ride-hailing platforms.

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1 Articles

Several people look down at their phones while waiting outside at an airport passenger loading zone Research Brief / Pricing

A Proposal to Improve Surge Pricing

Reduce fares in adjacent areas to draw more drivers to where demand is high