Francisco Castro

Assistant Professor of Decisions, Operations and Technology Management


Francisco Castro’s work focuses on the operations and design of markets, with emphasis on their spatial and incentive aspects. Castro develops models that capture the fundamental aspects of markets, using solid and rigorous theory that lead to a better understanding of those markets, as well as to the discovery of new areas of application. Castro is particularly interested in the design of optimal pricing policies and contracts that can be used in digital marketplaces such as ride-hailing platforms.

Read Full Bio 
Place holder image for faculty

3 Articles

Humanoid robot among a large number of symbolic people. Research Brief / Technology

AI from AI: a Future of Generic and Biased Online Content?

Sharing the technology’s weak work product negatively influences the quality of its output going forward

People with luggage standing under an awning waiting for rids next to an Uber sign. Research Brief / Ride-Sharing Services

A Matching Mechanism to Reduce Uber/Lyft Customer Wait, Improve Revenue

Queuing models aren’t simple but offer big potential service improvements

Several people look down at their phones while waiting outside at an airport passenger loading zone Research Brief / Pricing

A Proposal to Improve Surge Pricing

Reduce fares in adjacent areas to draw more drivers to where demand is high