Omar Besbes
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Columbia Business School, Columbia University
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![Several people look down at their phones while waiting outside at an airport passenger loading zone](https://anderson-review.ucla.edu/wp-content/uploads/2021/04/AR-surge-pricing-card.jpg)
A Proposal to Improve Surge Pricing
Reduce fares in adjacent areas to draw more drivers to where demand is high
Columbia Business School, Columbia University
Reduce fares in adjacent areas to draw more drivers to where demand is high