Professor of Decisions, Operations, and Technology Management; Paine Chair in Management
Rakesh Sarin’s theoretical interests include preference theory, decisions under uncertainty and equity and fairness in decision making. He has developed models that have found applications in project evaluation, new product development decisions and analyzing risks to human health and the environment. His recent research has focused on identifying laws that govern happiness. Sarin serves as the editor-in-chief of Decision Analysis, a peer-reviewed journal of INFORMS. He has also served as a consultant to several private and public organizations.
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy