Yihao Yuan
Assistant Professor of Marketing
About
Yihao Yuan studies empirical industrial organization, with a primary focus on vertical contracting and economics of digitization. His current projects concern exclusive contracts, subscription plan versioning and group purchasing organizations, many of which focus on the rapidly evolving video streaming market.
Topics
1 Articles
Streaming Platforms’ Exclusive Grip on Shows Is One of Modern Life’s Great Annoyances, But Things Could Be Worse
Absent these deals, smaller studios and streamers would suffer, TV might be less entertaining — and costlier