Young Hou
About
University of Virginia, Darden School of Business, Assistant Professor of Business Administration
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2 Articles
![Illustration of many people with signs protesting.](https://anderson-review.ucla.edu/wp-content/uploads/2024/03/AR-thumb-SIGNAL.IDEOLOGY.png)
Consumer Backlash to CEO Advocacy: Signaling or Act of Conscience?
An experiment seeks to isolate motivation and raises concerns for outspoken corporate leaders
![A nighttime blurry image of a woman and a man walking into a store.](https://anderson-review.ucla.edu/wp-content/uploads/2023/04/AR-thumb-ceo-activism.jpg)
CEOs Risk Alienating Customers with High-Profile Activism
Taking a stand on controversial issues can hurt sales, but the effect is brief