Area: Behavioral Decision Making

Illustration of an overbearing boss in color in the center with his office staff in black and white, three on each side of him Research Brief / Behavioral Decision Making

Is Telling the World of Your Success Worth Five Times Your Private Knowledge of It?

The difficulties of study design in a braggy culture where few readily admit to bragging

A man and woman play chess while a crowd watches Feature / Bias

Unflattering Facts Don’t Dent Positive Self-Assessments 

People rate selves better than average, even faced with objective data to the contrary

Students walking on campus Research Brief / Education

Quirk of the ACT Test — Rounding to a Whole Number — Offers Rare Isolated Glimpse of the Value of Scores

Tracking the impact of a small test-score difference on college attendance and later life

An illustration of an Adderall pill Research Brief / Bias

We Think Illegal Products Are More Effective

Because they’re harder to get, we assume they’re more potent — and thus preferable over legal ones.

Blue megaphones in a row with one of them is in orange color on blue background. Research Brief / Behavioral Decision Making

Those Offering Opinions Are Better Remembered Than Those Uttering Facts

And recall of the source affects how we interpret information — and how we might act upon it

Vector logo of a clock flowing into dollar symbol Research Brief / Retail

Expedited Delivery Is Widely Offered, But Might It Damage Brand Loyalty?

A surcharge for speediness is regarded as a profit grab, while a discount for slowness seems somehow more fair

Rear view of students attentively listening to male teacher in the classroom who is standing in front of a whiteboard with a math problem written on it. Research Brief / Nudges

Nudging Teachers, in a Large Field Study, Marginally Boosted Student Math Performance

Fifteen nudges tried out across 140,000 teachers and some 3 million students

Grandmother and granddaughter women double exposure image. Research Brief / Wealth

Wealth Building Behavioral Trait Holds Up in Large-Scale Study

Feeling connected to — not estranged from — our older self is associated with savings and other helpful present-day behaviors

Search results of three different types of pink slippers Research Brief / Consumer Behavior

As Few as Three Options Can Be Too Many for Online Shoppers 

A large field experiment suggests two items is the sweet spot for converting motivated lookers into buyers

An illustration if how the Future You chatbot works. Research Brief / Nudges

Young Adults, With an AI Bot, Chat With Their 60-Year-Old Selves

Research progresses on forging closer bonds with our future selves, encouraging behavior helpful to later lives

Modern woman on her way to take the train. Super commuting lifestyle. Research Brief / Nudges

Future-self Nudge Works Even Better in Reverse

Starting with your future self and looking back to your current self increases likelihood of saving

Piggy bank over orange background Research Brief / Finance

Oversight of Borrowed Money Creates Animosity

Friends lending to friends, taxpayers bailing out businesses feel it’s still their money and have opinions on how it’s spent

Research Brief / Wealth Inequality

In Pleas to Remedy Economic Inequality, Babies’ Faces Outperform Adults’

It’s harder to hold an infant responsible for being poor

An empty two-lane highway under a cloud-filled sky at either dusk or dawn. Research Brief / Time Management

Thinking in Days, Weeks, Years — Rather Than Minutes — Can Bring Contentment

A broader view of one’s time also changes how one spends it

True and false symbols accept rejected for evaluation, Yes or No on wood blogs on blue background Research Brief / Ethics

Institutions Make Mistakes: Which Should We Seek to Prevent; Which Ought We Fix After the Fact?

In experiments, people endorsed seemingly harsh policies — only to reverse course after the fact

Pre-adolescent boy wearing in red over a red background with a cool attitude. Research Brief / Behavioral Decision Making

Major Adolescent Stress Reduces Connection to Future Self

And thinking less about one’s adult life can reduce the pursuit of higher education