Topic: Behavioral Decision Making
Household Energy Conservation: Appeal to Cost Savings or Environmental and Health Impacts?
Money-saving messages lose impact over time, while worry about dangerous pollution helps consumers show discipline
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers
Save, Save, Save, but Then What? Financial Structure and Spending in Retirement
Innumerable nudges help savings accumulation; now researchers turn to decumulation