Research Brief

Sensitivity to Debt Type Predicts Financial Health

Research reveals that those wary of payday loans tend to manage their finances better

Consumers with a heightened sensitivity to the difference between good and bad debt tend to be on (more) solid financial ground.

A debt and credit tab of $12.73 trillion is clear evidence that American households are avid borrowers. What’s less apparent is whether we actively differentiate between types of debt — high cost vs. lower cost — and how the emotional baggage of different types of debt might be predictive of overall financial well-being.

New research from UCLA Anderson’s Adam Eric Greenberg and Hal E. Hershfield and University of Chicago’s Abigail B. Sussman suggests “a unique link between debt type sensitivity and financial wellness.” The warier people are about high-rate debt, the higher their level of financial wellness.

Opt In to the Review Monthly Email Update.

To determine if consumers indeed differentiate between debt types, the team asked study participants to rate specific types of debt for their emotional drag. The debt types ranged from high-rate payday loans to lower-rate mortgages, student loans and car loans. For each debt type participants reported their general level of discomfort, whether they perceived that specific type of debt as financially unwise, their feeling of being judged for using that form of debt, the speed at which the debt should be repaid, and the stigma attached to the given debt type. On a scale of 1 (no big deal) to 7 (very big deal), low-rate debt clocked in with a 3.58 median participant score, suggesting a general indifference to less costly debt. The 4.5 median score for high-rate debt suggests consumers are “differentially sensitive to high-interest and low-interest debt types,” the researchers wrote.

Armed with that insight, the researchers then set out to see if that heightened sensitivity to costly debt might be predictive of general financial well-being. To get at that factor, they asked participants to rank their confidence level (high to low) in their ability to come up with $2,000 within a month to cover an unanticipated expense. Participants who reported a higher aversion to costly debt relative to less-expensive debt did indeed report a greater ability to handle that unexpected expense. The relationship between heightened debt-type sensitivity and financial wellness persisted even when controlling for a series of other potential drivers, including income, age, gender, financial literacy and intertemporal discounting (how we undervalue the future relative to today).

Featured Faculty

  • Hal Hershfield

    Professor of Marketing and Behavioral Decision Making

About the Research

Greenberg, E.A., Sussman, A.B., & Hershfield, H.E. (2017). Not all debts are created equal: Sensitivity to debt type predicts financial health.

Related Articles

Illustration of vultures sitting on a sign in a city Research Brief / Debt

Less Leveraged Than the Competition: Ready to Snag Distressed Assets in a Recession

When bad times hit, highly indebted companies often have to sell operations and equipment at fire-sale prices

Computer screen with stock trading software Research Brief / Trading

One Data Set That Warns Against Margin Trading

As a group, Chinese futures traders more likely to suffer margin call than to profit

A close-up of soapy green water Research Brief / Debt

The Debt Market’s Indirect Antidote to ESG Greenwashing

Loans that include a sweetener or penalty tied to ESG performance seem to induce more honest reporting

YouTube on a tablet computer Research Brief / Consumer Behavior

Taking the Battle for Financial Literacy to Where the Eyeballs Are

Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions