Elizabeth Jiang

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Management & Organizations, Ph.D. candidate

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2 Articles

A red door slightly open on the left and a blue door slightly open on the right. Research Brief / Stereotypes

Political Polarization Creates Minefield for Marketing Strategy

Liberals and conservatives respond differently to ads that reinforce or challenge stereotypes

Focused bearded man in a business casual outfit holding a tablet while presenting to a colleague in a modern office setting. Research Brief / Workplace

How White Men, Discussing Race and Gender Inequities, Can Gain Credibility

Adding a note of personal advocacy to any factual statement helps a lot