Fernanda Bravo

Assistant Professor of Decisions, Operations and Technology Management


Fernanda Bravo designs analytical models and data-driven frameworks that improve strategic and operational decision-making in health care organizations. At the market level, she has been studying how to better share and mitigate risk in service-based B2B supply chains via innovative pricing contract designs. At the system level, she has developed an optimization-driven approach to understand cost, guide resource allocation and network capacity building decisions.

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5 Articles

Doctors practicing for surgery Feature / Health Care

Do Surgeons Win or Lose When Medicare Bundles Payments?

A model separates potential profits or losses for hospital, doctors and other health care providers when insurer pays in lump sum

People on electric scooters Research Brief / Ride-Sharing Services

Scooter Recharging: Should Companies Offer Customers Carrot or Stick?

Operating costs decline when riders get free rentals for docking dying electric vehicles

FDA building Feature / Health Care

A Tool to Make FDA Drug Approval Practices Transparent

Researchers aim to help the agency, drug companies and patients better understand the complex authorization process

Clean operating room Research Brief / Health Care

Two-Tier Pricing: Reducing Risk for ACOs and Specialist Practices

Higher prices for the first few procedures, followed by a volume discount, may help balance risks and rewards

Bird's eye view of a building complex Research Brief / Health Care

Can Contracts Optimize Both Health Care and Clinician Pay?

Accountable care organizations can levy penalties against specialists for poor patient outcomes