Gijs Overgoor
About
Rochester Institute of Technology, Saunders College of Business, Department of MIS, Marketing and Analytics, Assistant Professor
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1 Articles
![Split screen of fake lemon on the left and real lemon on the right.](https://anderson-review.ucla.edu/wp-content/uploads/2022/09/AR-thumb-fake-reviews.jpg)
To Spot Fake Online Reviews, Target the Reviewers
A test was 93% accurate; more efficient than analyzing reviews