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Topic: Retail

Amazon reviews with high ratings Feature / Retail

Is Amazon’s Fake Review Response 94 Days Too Late?

Phony posts are largely very short-term campaigns

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool

Strawberry doughnut in a box Research Brief / Advertising

Inventory Scarcity Messages in Online Retailing Can Backfire

If there are only six left, I guess I won’t be buying a dozen

Foreign pharmacy Research Brief / Retail

Quality and Price: National Pharmacy Chains Benefit Consumers in India

Independent drug stores improve to meet the competition

Person looking at billboard ads on a wall Research Brief / Branding

Luxury Goods: The Perils and Profits in Lower-Priced Markets

A study uses game theory to suggest when designer companies should license their names for down-market goods

Person shopping online on a laptop Research Brief / Marketing

Free Shipping: Our Preference to Spend on Ultimate Goals vs. Preliminary Steps

Prerequisites are valued poorly in a series of six experiments

Mobile phone using the Yelp app Research Brief / E-commerce

Online Reviews Sway Experiential Purchases Less Than Those of Material Products

Reviews that explicitly talk about objective quality assessments are well received

A woman having coffee in front of a laptop Research Brief / E-commerce

Online Coupons Work in the Moment but Don’t Seem to Alter the Seller-Shopper Relationship

Studying 1 million Alibaba users, Hengchen Dai mostly confirms the transactional nature of internet retailing

A woman with a lantern Research Brief / Supply Chain

Shining a Light on the Development Supply Chain

Field researchers constructed a model to subsidize essential goods for low-income communities in crisis, and profit in recovery