Topic: Sales

Shopping cart with digital display. Research Brief / Sales

How Loyalty Programs Might Become More Profitable

Target customers with easy access to a competitor?

A man tests a phone from a display in a store Research Brief / Supply Chain

Offering Free Upgrades Early to Manage Inventory and Boost Profit

Waiting until one product model runs out can be a costly mistake

Research Brief / Supply Chain

Dealers Might Not Profit from Soaring Used-Car Prices

Lenders and private-party sellers constrain a seeming windfall

Research Brief / Competition

Quantifying the Benefits of Legally Cooperating with Competitors

Sales forecasting improves markedly as firms participate in standard setting organizations

Shopper looks at an online shopping checkout form surrounded by many delivery boxes Forecast / E-commerce

How Tax Collections From Online Sales Rose

Putting the onus on retailers, rather than shoppers, works better

An individual sits with their head resting on their hand while they look at their computer Research Brief / E-commerce

Search Fatigue: Online Shoppers Grow Weary, Take a Break

A shopping session may unfold over a period of weeks, not minutes 

Wal-Mart giftcard Research Brief / Behavioral Decision Making

Gift Cards: When Versatility Is a Drawback

Cards redeemable only at a favorite store beat adding a second, less-loved retailer

Store shelf full of Coke, Canadian Dry, Sprite and other sodas Research Brief / Taxes

Philadelphia’s Soda Tax Is Nearly Perfect for Maximizing Revenue

It’s less successful at curbing consumption so buyers shop outside the city

Cans of Ayam Brand tuna Research Brief / Retail

A Smaller Middle Class Means Less Variety on Grocery Shelves

Researchers compare income disparity by county to product availability

LA Times homepage as seen on a computer desktop monitor Research Brief / Advertising

Why the Online Ad World Abandoned Soft-Floor Auctions

Complexity and a failure to boost platform revenue were culprits

Uncle Oke's Pot shop store front with an open sign Research Brief / Retail

Small Enterprises Benefit from Economies of Scale in Marijuana Retailing

Washington state data: Profits higher, prices lower at multi-store firms

Chocolate truffles in a display case Research Brief / Consumer Behavior

How Much We Value Something Increases Our Patience

Delayed gratification isn’t just about willpower

Illustration of a woman holding both of her hands to her face Research Brief / Marketing

Did You Forget, or Never Know? How It Impacts Purchasing

A different decision tree is used when product information is forgotten, rather than just unknown

Sale signs at a mall with people walking Feature / Behavioral Decision Making

Sales Promotions Influence People Beyond Purchasing Decisions

Exposure to discounts makes people impatient

Food delivery in China Research Brief / E-commerce

Food Delivery Apps: Driver Experience Turns Out to Be Crucial

A model improves on-time performance and yields more repeat business

Man buying jeans Research Brief / E-commerce

Retailing Cross-Platform Win: A Pop-Up Store Boosts Online Sales

Alibaba finds a fresh twist on an old-school store is an effective marketing tool