Itamar Simonson
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![Illustration of a consumer shopping for a car](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-extreme-aversion-hero-760x570.jpg)
Consumers Habitually Seek the Middle Ground
Unpublished research shows avoiding the extremes is a common approach marketers need to address
Unpublished research shows avoiding the extremes is a common approach marketers need to address