Lena Belogolova
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![Shelf of food and television](https://anderson-review.ucla.edu/wp-content/uploads/2020/01/Quality-vs-Taste_hero-760x570.jpg)
Examining the Difference Between Quality and Taste in Consumer Preferences
Laptops and TVs are based on quality, fast food and soda on taste; but some buyers defy these models, and it’s an opportunity for marketers