2 Articles

A small, medium and large cup of black coffee each in a white cup on a white saucer Research Brief / Consumer Behavior

What’s Behind the Consumer Preference for the Middle Ground

Capturing how decisions are driven by a habitual preference for moderation

YouTube on a tablet computer Research Brief / Consumer Behavior

Taking the Battle for Financial Literacy to Where the Eyeballs Are

Research by Bruce Carlin and Stephen Spiller suggests YouTube videos could help consumers make better money decisions