Lucile Faurel
About
Arizona State University; W. P. Carey School of Accountancy, Associate Professor
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1 Articles
![An illustration of the word trademark etched on a gear](https://anderson-review.ucla.edu/wp-content/uploads/2022/11/AR-thumb-trademark-innovation.jpg)
Tracking Product Trademarks Expands Understanding of Innovation
R&D outlays and patents alone don’t effectively measure corporate creativity