2 Articles

A glass jar filled with change and dollar bills with a white label that reads "tips." Research Brief / Consumer Behavior

As Tipping Booms Online, How Can Platforms Maximize Their Take?

A conundrum: When others’ tips are visible, users make larger tips to keep up. But they tip more often when tips aren’t displayed online

Black background with social media and chat, friend, message bubbles. Research Brief / Behavioral Decision Making

Want To Elicit User-Generated Content? Try User-Generated Rewards

Recognition by peers leads to longer, more thoughtful online reviews and discussion threads