Onesun Steve Yoo
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When Surge Pricing Comes to the Supermarket
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Amazon (and Other Platforms) vs. Third-Party Sellers: Complicated Debate
Some data shows competing against the platform can help sellers, if not consumers
Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products
Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much
Research adapts big-company operational knowledge to smaller organizations
Beyond Uber: When Surge Pricing Makes Business Sense
Research seeks to predict how time-based price discrimination might spread