4 Articles

A man using a virtual headset Research Brief / Marketing

Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products

Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits

A man shopping for soap Research Brief / Marketing

When It Pays Not to Help Your Customers Comparison Shop

Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy

Illustration of a man thinking Feature / Time Management

Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much

Research adapts big-company operational knowledge to smaller organizations

Vending machine Research Brief / Uber Surge Pricing

Beyond Uber: When Surge Pricing Makes Business Sense

Research seeks to predict how time-based price discrimination might spread