Onesun Steve Yoo
About
Topics
6 Articles
![Shopping cart on white background.](https://anderson-review.ucla.edu/wp-content/uploads/2023/09/AR-thumb-grocery-pricing.png)
When Surge Pricing Comes to the Supermarket
Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
![A screenshot of an online selling tutorial on Amazon.](https://anderson-review.ucla.edu/wp-content/uploads/2023/05/AR-thumb-third-party-seller.png)
Amazon (and Other Platforms) vs. Third-Party Sellers: Complicated Debate
Some data shows competing against the platform can help sellers, if not consumers
![A man using a virtual headset](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-innovative-products-hero-760x570.jpg)
Attracting Early Adopters: Best Way to Overcome Consumer Resistance to Innovative Products
Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits
![A man shopping for soap](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-brand-loyalty-hero-760x570.jpg)
When It Pays Not to Help Your Customers Comparison Shop
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
![Illustration of a man thinking](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-entrepreneurs-hero-760x570.jpg)
Time Management for Startups: Entrepreneurs Act as if Future Hours Aren’t Worth Much
Research adapts big-company operational knowledge to smaller organizations
![Vending machine](https://anderson-review.ucla.edu/wp-content/uploads/2020/07/AR-beyond-uber-surge-hero-760x570.jpg)
Beyond Uber: When Surge Pricing Makes Business Sense
Research seeks to predict how time-based price discrimination might spread