Charging more at peak times could reduce congestion and lift profits. Would customers revolt?
Some data shows competing against the platform can help sellers, if not consumers
Chris Tang’s research suggests a two-step pricing strategy can maximize sales and profits
Rakesh Sarin creates a model that shows consumer “ambiguity” about product quality should drive marketing and brand management strategy
Research adapts big-company operational knowledge to smaller organizations
Research seeks to predict how time-based price discrimination might spread